Apurva Luty
Looking for Top Talent
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Interested Industries
Skills
Go-to-Market (GTM) Strategy
expert
Cross-functional Team Leadership
expert
B2B Product Management
expert
SaaS Business Models
expert
SaaS
intermediate
Large Language Models (LLMs)
intermediate
Work Experience
Founder & CEO
OPTIMLY
2025-10 - Present
Founded and led Optimly, an AI brand visibility platform. Built the company from zero to a multi-tier product with paying customers across SaaS, consumer, and B2B. Built and shipped Optimly Scout, the Brand AI Index (BAI) audit product. Scaled the Optimly Brand Index 9x in eight weeks. Designed and shipped a 30+ agent-workflow stack. Published the 2025 AI Brand Reputation Index. Closed first paying customers and design partners. Runs all functions: product, engineering direction, GTM, sales, customer success, content, and fundraising prep.
Head of Product Strategy & Insights | Product Owner, Ad Products
DISCORD
2022-08 - 2025-10
Led a team of 15 strategists, mixed-methods researchers, and data scientists as the founding leader for the Product Strategy & Insights discipline. Drove strategic initiatives across the company while also serving as product owner and cross-functional leader for Discord's ad products, including Quests. Launched Discord's first-ever ad product, Quests, in collaboration with Epic Games on Fortnite. Expanded Discord's ad business with Video Quests. Planned and executed Discord's gaming growth strategy. Led the pivot in Discord's brand positioning and product development. Spearheaded cross-functional collaboration. Scaled the ad business into a durable revenue line in 2025.
META (FKA FACEBOOK)
2018-09 - 2022-08
Global Head of Product Strategy + Market Insights / Strategy & Operations Lead / Marketing Insights Manager
2018-09 - 2022-08
Promoted 2x within 3.5 years for leveraging consumer insights to drive product development / GTM decisions. Hired, managed and developed a distributed org of 23 individual contributors and 3 managers. Managed an annual OPEX budget of $6M. Built GTM process with product, product marketing, and field sales. Evaluated M&A/investment opportunities for Facebook Reality Labs. Led Annual Strategic Planning for Meta Reality Labs division. Led product development and market readiness research for Facebook's Portal TV launch. Established the Consumer Insights function in Facebook's moonshot hardware lab.
Global Head of Product Strategy + Market Insights
2018-09 - 2022-08
Promoted twice for leveraging consumer insights. Hired and managed a distributed organization of 23 individuals. Managed $6M annual OPEX budget for VR and Metaverse. Built GTM process for Reality Labs product portfolio. Evaluated M&A/investment opportunities. Led Annual Strategic Planning for Meta Reality Labs. Led product development and market readiness research for Portal TV. Established Consumer Insights function in Building 8.
MICROSOFT
2016-08 - 2018-09
Sr. Market Research Manager
2016-08 - 2018-09
Increased revenue and margin for Microsoft 365 Consumer business. Developed Windows customer loyalty and retention programs. Led price and SKU analysis for Microsoft 365 A1. Reported and tracked monthly FY18 Marketing brand KPIs. Forecasted impact of Windows share change. Conducted market sizing research for AI & chatbot applications. Coached 50+ category managers and sales teams on insights and forecast data. Designed a device assortment recommendation tool. Fielded a quarterly shopper survey.
Sr. Market Research Manager / Market Research Manager
2016-08 - 2018-09
Increased revenue and margin for Microsoft 365 (M365) Consumer business. Developed Windows customer loyalty and retention programs. Led price and SKU analysis for the Microsoft 365 A1 product. Reported and tracked monthly FY18 Marketing brand KPIs and goals. Forecasted the impact of Windows share change. Conducted market sizing research for AI & chatbot applications. Coached 50+ category managers and sales teams. Designed a device assortment recommendation tool. Fielded a quarterly shopper survey.
HITACHI CONSULTING
2014-03 - 2016-08
Senior Consultant
2014-03 - 2016-08
Senior Consultant / Consultant
2014-03 - 2016-08
Research & Policy Analyst
ECOVA
2012-06 - 2014-03
Delivered a voluntary standards proposal for small network equipment that was adopted by the California Investor Owned Utilities. Developed 10+ new commercial energy efficiency programs for a national retailer.
Education
Bachelor of Arts in Public Policy and Management